Quick answer: A good drugstore mascara matches your lash goal: a full, dense brush for volume, a thin comb-like wand for length and separation, and a curved brush for lift. Tubing and waterproof formulas last longer but need the right remover. The FDA notes that makers usually suggest replacing mascara two to four months after you buy it (FDA).
Table of Contents
How to choose a drugstore mascara: 7 tips
- Pick your goal first. Volume, length, lift or a soft everyday tint.
- Match the brush. Thick bristles build volume; thin combs separate; a curved wand lifts.
- Choose the formula. Regular washes off easily, waterproof resists water, tubing forms little tubes around lashes.
- Think about removal. Waterproof needs an oil-based or bi-phase remover.
- Check the shade. Black is the classic; brown-black is softer on light lashes.
- Read the label. Look for fragrance-free if your eyes feel sensitive.
- Note the date you open it. Write it on the tube with a marker.
Drugstore mascara formulas compared
| Formula | What it does | Good for |
|---|---|---|
| Regular (washable) | Easy to remove with a cleanser | Everyday, sensitive eyes |
| Waterproof | Resists tears, rain and humidity | Events, hot days, swimming |
| Tubing | Wraps each lash in tiny tubes | Straight lashes that smudge |
| Volumizing | Thicker formula, more product | Fine or sparse-looking lashes |
| Lengthening | Fibers or thin formula for reach | Short lashes |
We haven’t lab-tested these options. The table compares them by what the label says and how they’re usually made.
How to apply drugstore mascara without clumps
- Curl lashes first if you like, before mascara, not after.
- Wipe the wand once on the tube opening to remove extra product.
- Start at the roots and wiggle the wand side to side, then pull up to the tips.
- Let the first coat set for about 30 seconds before adding a second.
- Use the tip of the wand for lower lashes and inner corners.
- Comb through with a clean spoolie if lashes stick together.
Don’t pump the wand in and out of the tube. It pushes air in and can dry the formula faster. The FDA also says not to add water or saliva to dried mascara, because bacteria from your mouth may grow in it (FDA). If it dries out, replace it.
Mascara safety tips from the FDA
- Don’t share. Another person’s bacteria may be hazardous to you.
- Replace often. Makers usually recommend two to four months after purchase.
- Keep it cool. Store below 85°F; heat can weaken the preservative.
- Wash your hands first and use only clean tools.
- Never apply in a moving car. A bump can push the wand into your eye.
- Keep caps closed. Close every tube tightly after use.
All of these tips come from the FDA’s eye cosmetic safety page (FDA). For general dates on makeup, see the FDA page on shelf life (FDA).
How to remove mascara gently
Soak a cotton pad with eye makeup remover, hold it on closed lashes for a few seconds, then wipe down and out. Rubbing hard can pull lashes and irritate the eye area. Use an oil-based or bi-phase remover for waterproof and tubing formulas; tubing mascara often slides off with warm water and gentle pressure.
Finish by washing your face as usual. Our night skincare routine shows where makeup removal fits in the evening.
Where mascara fits in your makeup routine
Mascara usually goes on after eyeshadow and liner, and before or after brows, depending on how you like to work. For the full order from primer to setting spray, see our guide on how to do makeup. For a light, fresh day look, one coat of brown-black mascara pairs well with a natural makeup look.
If you want makeup to last through a long day, a mist of setting spray at the end helps hold everything in place.
FAQ
How often should I replace drugstore mascara?
The FDA says makers usually recommend replacing mascara two to four months after purchase.
Is waterproof mascara bad for lashes?
It isn’t harmful by itself, but it needs a proper remover. Rubbing hard to get it off can pull lashes, so use an oil-based or bi-phase remover.
What is tubing mascara?
It’s a formula that wraps each lash in tiny polymer tubes. It resists smudging and usually comes off with warm water and gentle pressure.
Can I add water to dried mascara?
No. The FDA advises against adding water or saliva. Replace it instead.
Should I curl lashes before or after mascara?
Before. Curling after mascara can make lashes stiff and more likely to break.
Written by Mahmoud Abdelmaksoud.
